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The Foundation

1947

The Caballini di Sassoferrato family

1949

Triveneto Coffee Roasters Group

1954

Coffee Shops Project

2002

Rebranding

2019

Restyling of Coffee Shops

2021

The new headquarter

2024

HISTORY

The Foundation

Triestines Marcello De Rosa and Giovanni Suttora founded Dersut (the company name is an acronym of their surnames), a coffee roasting company specializing in the sale of coffee and colonial goods. The company’s registered office was in Trieste, while its operational headquarters, from the very beginning, were located in Conegliano.



HISTORY

The Caballini di Sassoferrato family

The history of a family and a city become inextricably linked: Counts Elisabetta and Vincenzo Caballini di Sassoferrato took over Dersut Caffè, also transferring its registered office to Conegliano. The small coffee roasting company, founded just two years earlier, would, over time, achieve an increasingly prominent position in the coffee world.



HISTORY

Triveneto Coffee Roasters Group

Veneto, Trentino-Alto Adige and Friuli-Venezia Giulia became points of reference for Italian coffee companies during this period: in 1954 the Triveneto Torrefattori Caffè Group was founded, of which Dersut was a founding member; it is still active and has expanded to include all of Italy in 2015.



HISTORY

Coffee Shops Project

In 2002 the first Bottega del Caffè Dersut shop was opened, from which other types of single-brand coffee shops came to life in the following years: Italiana Caffè and Giornale&Caffè.



HISTORY

Rebranding

Visual communication is the embodiment of form and function, the integration of beautiful and useful. Thus, the new logo symbolically represents the essence and spirit of the company. Simple, essential and distinctive.



HISTORY

Restyling of Coffee Shops

The pioneering format is relaunched, facing a strategic evolution to promote the essence of Made in Italy and to seize new challenges and opportunities, expanding into the European market and beyond.



HISTORY

The new headquarter

A new beginning tooks place in San Giuseppe street. The construction of the new headquarter aims to improve efficiency and productivity while sparking new ideas on enviromental sustainability.



THE ORIGINS

It is thanks to Vincenzo Caballini from Sassoferrato that Dersut achieves its initial successes in the market. In 1960, he is awarded the title of Knight of the Order of Merit of the Italian Republic for his industrial prowess.

In 1971 his son Giorgio also joined the company, in turn followed by his daughter Lara, a lawyer, who supports him in management and, since December 2015, also by his second daughter Giulia.

Three generations

Count Giorgio Caballini of Sassoferrato and his two daughters. Lara, a lawyer, and Dr. Giulia.